This is what top marketers have been saying “Set aside your demographics, prioritize the psychographics.” If you are wondering how to do that, here’s how Facebook and Google can help you.
Rory Sutherland and Philip Kotler including marketing expert Seth Godin are pointing out the most important thing in today’s marketing which you can easily access by smartly using Facebook and Google and that is – understanding your target prospects’ psychology.
As Sutherland would put it when he delivered a lecture in one of the GDS Summits, “The future of digital marketing is psychological innovation. And, the new way to bring economic value is to find what other people want.”
Yes, their psychology and no, this is not the dark art of marketing nor a modus operandi for the most cunning advertisers. But these are effective tools to help you take advantage of the changes in the digital marketing landscapes and leverage your business plan. So, you should keep an eye on these ideas.
The Rise of Reviews and Reputation Management
Nothing has ever surpassed the value of word of mouth. It has been the most effective marketing strategy that is still relevant in these times. Until Facebook and Google make a revolution as they launched the customer’s ability to share their experience and appreciation to a service they received or a product they purchased.
This can be a double-edged sword to every business owner. Their strengths and areas of improvement can easily be exposed. And, a five-star or two-star rate can break or make the deal.
As a business owner who wants to be visible, establish your brand and grow your business, this change in the marketing landscape made the spread of word of mouth easier despite its tone and intention.
Moreover, you can gain more than this. The rise of reviews and reputation management have made your customers’ feedbacks accessible and so with their psychology. If you will properly digest what they are trying to say about you and use it pragmatically to improve your business and retain your positive practices. This is going to be a win-win in your digital marketing strategy.
The Importance of Web Analytics
In these tools, you are given a chance to track how consumers discovered and eventually bought or consumed what you advertised.
Ever wonder what device your target prospects are using, is it android or OS? Ever wondered about their demographics, where they come from, the percentage of male or female, their ages? Web analytics can offer more than this!
There is a more interesting thing that you can get if you will dive deeper into the data web analytics can offer. Here you can become an empathetic entrepreneur as it allows you to see the motivation of your target prospects and customers of buying your product through the custom affinity audiences section.
It has been proven that it is more powerful to point out what compels your customers to buy than the data that describes who they are, their social status and whatnot. You should greatly consider their interest and philosophy to come up with digital marketing techniques that would greatly benefit your business in the long run.
This is how the custom affinity audience section works. It segments the users according to their interest and online behaviour that can give you an idea of what they are passionate about, their online behaviour, interest and habits and most importantly, their recent purchasing behaviour.
At the end of the day, everyone is an original. Not all 21-year-old college student thinks and behaves the same. Not all 30-year-old professionals would have the same mindset. As you launch your marketing campaign, may your confidence come from identifying that your target audience is the ones who are young eco-conscious mothers who are determined to excel in parenthood as they do more research on how to give the best care to their child rather than simply identifying young mothers between 25-30.
Partner with Us!
Here at Web Bridge, we can help you get all of the quality data you need to understand to determine exactly who your target prospects are.
We believe that the birth of Facebook and Google paved the way for immense digital marketing techniques that have become the de facto channels for connecting to consumers across the world.
By understanding the fundamentals of effective social targeting through your target prospect’s psychographics, you can easily reach and engage the people that truly matter to your brand.
If you have any questions on building an awesome audience and understanding their motivations, we’re always here to help. Contact us to schedule a FREE 15 MINUTES discovery call.